Founders Journey

Hi peeps,

I've spent this summer strategizing and making some big growth decisions for Vision & Heels, for J-Marie Consulting, and on the personal side, for the Rodriguez family clan. So many changes. So many pivots. And honestly, it's given me a roller coaster of emotions. One minute I'm celebrating a win, the next I'm in full panic mode.

If you're a founder or CEO, you know this feeling. It shows up daily, and if I'm being honest, it's one I still haven't gotten fully comfortable with. But I'm learning that as a woman of faith, this is exactly the kind of discomfort I'm meant to grow through.

The Days That Don't Go as Planned

There are days when everything clicks the plan works, the numbers make sense, the path is clear. And then there are days when I feel like I'm running blind, with nothing to hold onto but trust in God, because I genuinely don't know where I'm headed next.

I can feel a shift coming. I believe it will all work out for the best. But knowing that doesn't make the unknown any easier to sit with. I've had my share of sleepless nights, racing thoughts, and moments right on the edge of a panic attack. It's real, and I'm not going to pretend otherwise.

Trusting the Process

What I keep coming back to is this: I have to trust the process and remind myself that these feelings are temporary. They're not the whole story they're just weather passing through.

This matters especially for those of us leading companies. As CEOs, we cannot afford to make decisions rooted in impulse or driven by the emotion of a temporary circumstance. The panic will pass. The pressure will ease. But a decision made in that state can outlast the feeling that caused it. So, I've been working on separating what I feel from what I do, feeling the fear, but not letting it steer.

Why I'm Sharing This

I'm writing this post to share some of my vulnerabilities with you. Not because I have it all figured out, but because I don't and I think that's worth saying out loud.

If you're in your own season of pivots, uncertainty, or unplanned change, I hope this is a reminder to keep going, even when it's hard, even when nothing makes sense yet.

Growth rarely comes with a clear map. Sometimes it just comes with the decision to keep walking anyway.

Faith, family, and the work that's what's carrying me through this season. I hope you find whatever carries you through yours.